Weekly News Roundup with Curiosity Worx (October 5 to 9 2020)​

If there’s one thing that this pandemic has taught businesses and their leaders, that is to adapt to sudden changes and rise above adversity. Staying on top of current trends and news can make huge impact in decisions that can affect businesses in the long run. For this week, we’ve rounded up some notable news about transforming businesses with the use of AI technology, improving brand-customer communication using chatbots, and designing customer-centric journeys and experiences.​

Weekly News Roundup with Curiosity Worx (July 6 to 12, 2020)​

Just recently, Prime Minister Scott Morrison raised awareness of months-long 'state-based' cyberattack on Australia’s government, education, health, and business sectors. This wake-up call follows on the heels of a cyberattack on Lion that forced the beverage manufacturer to temporarily cease production. Australian businesses need to look to ensure that the technology their businesses employ must o stay updated with the latest developments in their industry. Adapting to automation, the demands for new capabilities and skills, and sweeping industry trends and forecasts can give businesses the edge over their competitors.  Conquering the Centre  1.  Upskilling the Contact Center: Planning for Your Agents’ Future in an Era of Uncertainty The pandemic has necessitated a shift to a digital only business world and to more prevalent automation for businesses. According to The World Economic Forums’ “Future of Jobs Report”, that by 2020, 54% of all employees will need significant upskilling. For the contact centre industry, automation should gradually take over rote tasks such as collecting customer information. Contact centre employees must learn how to use these programs and software but at the same time, there will be a demand for soft skills.   The demand for soft skills has already been on the rise with tools like chatbots automating menial tasks. The ManPower Group’s report showed that while 38% of organizations find in-demand technical skills difficult to teach, 43% said that training employees in the soft skills that they need is even harder. If digital tools take over simple tasks, contact centre employees need to improve communication skills, problem-solving skills and relationship building. The human touch has been and will continue to be a major differentiating factor for customer engagement and contact centres.    2.  How to build trust in an increasingly automated business world Despite customers and businesses not only accepting new technology that automates customer experiences, but the human touch also makes or breaks an experience. “We increasingly want to do business with people that we trust rather than just another faceless brand,” Aurangzeb Khan writes in an article about how to connect better with their audiences when automation takes over what were once points of interaction between businesses and their customers.  Unlike taking to a person, automation technologies like chatbots lack conversational markers like the tone of one’s voice and body language. 90% of human communication comes from nonverbal cues and these are lost when interacting with machines. Solutions like video conferencing can help improve both CX and EX by providing face-to-face interaction even on a digital platform.  At Groworx, we create creative CX strategies that address ever-shifting business needs and translate them into action. We’ve helped businesses leverage new technologies and capabilities like Live Chat to connect the human and the digital. Talk to us today to learn how we can help you.    The heART of CX  1.  5 Tips to Engage Remote Staff During Lockdown Good EX and good CX go hand-in-hand. After all, employees are a business’ frontline when dealing with customers. Keeping employee engaged despite them working remotely means staying consistent with the organisation’s culture and communicating. Provide employees with the tools and resources they need to continue excelling at their role. At the same time, businesses must also implement structure, processes and policies to maintain order and security.   At Groworx, we also like to show our appreciation for our employees and give them a chance to bond with each other. For example, we hosted a virtual pizza party. When businesses take care of employees, they can become brand ambassadors with customers. were able to shift to remote working in just 48 hours thanks to our agile teams and global ways of working. Let’s chat today and we can tell you how to keep your employees safe and productive when working from home.     2.  We’ve reached the Age of Customer-Centricity. But what DO customers really want? Communication is the most important aspect in the business-customer relationship. Getting it right, especially during a crisis is critical. Recently, brands have been sharing the actions they’ve taken in response to the COVID-19 pandemic. From using hospital grade disinfectants on commonly touched surfaces to talking about remote work arrangements and social distancing. This line of communication opens itself up to questions like, “Why aren’t you already doing these things to protect customers and employees?”  As the new policies and processes become part of the new normal, brands need to look more at how to properly show care for their customers, employees and communities. Our Associate Director of CX, Shelley Beeston talks about caring for customers in her blog. She describes how businesses that show care will rise above the competition. Consult with Shelley today and learn how we create brilliant strategies and turn them into great performance with our CX in Action service.    IMO (Innovate. Modernise. Operate)    1.  Eliminating Bias in Recruiting through Artificial Intelligence Recent events have highlighted how discrimination disenfranchises marginalized groups. For businesses, forming diverse teams adds insight and skills that make a difference. Can AI, which is considered free from human bias and error, help businesses in the recruitment process and build more diverse teams? Amazon seems to prove this wrong as they retired their recruitment AI in 2018. But their experience is not the fault of the AI, but the algorithm they used. Their algorithm was modeled based on data from the past ten years, but in the past ten years, majority of resumes sent to Amazon were from men. Thus, the AI ended up favoring men over women.   However, AI platforms like Pymetrics gamify the recruitment process and assign categories to candidates so that talent acquisition teams can easily sort through thousands of job applicants. AI tools like Pymetrics should not be the only way to sort through candidates, but it can help significantly speed the process of reviewing resumes. In the end, human judgement still plays a massive part in the recruitment process, but advanced technologies can help make this process easier, faster and less biased.    2.  Building an Agile Enterprise Starts with Culture and Technology At Groworx, we believe that the world has become agile. Customers demand instant responses and engagement and technology forces businesses and even entire industries to innovate and adapt. Digital transformation starts with company culture and business technology platforms. Instilling a modern, agile culture in an organisation encourages employees to respond to new demands and gives them the tools to act instantly but not haphazardly.   Even with an agile culture, a business will not be able to keep up with the competition without leveraging advanced technologies. Technology accomplishes two important things: taking over menial tasks to free up employees to do more complex work and make opportunities visible across the entire enterprise. Whether it’s a CRM tool or a chatbot to help answer customer queries, technology plays a large role in empowering employees to do their work and to do it quickly. At Groworx, we believe in the power of technology to transform. Groworx Technology Solutions help businesses co-create, implement and manage advanced technologies. Talk to us today to find out how we can help your business adapt to today’s agile world.     Want to get the latest news about cool new tech and CX innovations? Subscribe to our newsletter and stay updated with Curiosity Worx.​

...
...

More from Curiosity Worx

By Chiara Q.

* Field Required

Never miss the latest news from Groworx

Groworx supports companies & workers during COVID-19 by launching new remote call centre & operations service​

Groworx Home is a virtual Customer Engagement Centre platform for governments and businesses that want to launch or expand their sales, support and operational capabilities without being impacted by the physical constraints imposed by the COVID-19 epidemic.

 

As businesses cope with the sudden loss of physical contact and the need to adapt to digital only operations, Groworx believes that businesses and customers need the human touch more than ever. This is the philosophy underpinning Groworx Home: There will always be a need for people to connect with other people.

 

This modern Customer Engagement Centre platform connects displaced workers from Australia and around the world with businesses who are struggling with the shift to a digital only economy.

 

An out-of-the-box capability, the Groworx Home solution includes cloud-first technologies, processes and cultural connection so that workers can work from home while supporting government agencies and businesses with a range of customer support, sales and technology services.

 

The usual innovation and operational excellence from the Groworx traditional Customer Engagement Centres have now been extended for this new remote-first delivery model.

 

To improve the speed of adoption for Home Members, Groworx provides a Groworx Home kit and a self-service agent-member platform. Groworx Home enables employees, such as customer service agents or technology analysts and developers or even back-office roles like HR and Finance, to continue working during the COVID-19 pandemic. As companies struggle to make the transition from a digital first to a digital only economy, with Groworx Home, employees will have a complete suite of tools to help them fulfil their roles.

 

Job seekers will join a community of remote Groworx Home Members who stay connected and engaged through modern video-first and immersive collaboration technologies that are the core of what Groworx calls their Global Ways of Working (GWoW). GWOW promises not only the ability to work independently from home but also personal and professional development.

 

This timely solution provides employers with a modern operational platform to keep their business running while providing a safe and engaging environment for workers.

 

Groworx recognises that technology plays an essential role in scaling service and operations for companies but some businesses may lack the maturity or scalability to adapt rapidly to the current crisis.

 

“We knew in the beginning that building a remote, cloud-first business was needed for a modern economy but we never imagined that we could serve humanity on this scale and in a time like this.” Groworx CEO, Dan Sandiford said today. “We are actively working with companies large and small to find people to be on-boarded and trained as a Groworx Home Member so we can help those Departments and companies of any size continue to run their businesses.”

 

Starting today, employers can set up their own Groworx Home service and have remote sales and support centres up and running in a matter of weeks, complete with the team, contact centre technologies and training to help them serve their customers and specific business needs.

 

About Groworx

 

Launched in 2018, Groworx builds and operates modern technology platforms and outsourced customer engagement centres for Australian organisations.

 

Groworx leverages its strong presence in Australia and the Philippines to operate multidisciplinary customer engagement centres across a range of customer sales, support and technology operations as well as general back-office administration.

 

To learn more about Groworx Home, send an email to info@groworx.com.au or visit the Groworx website.

 

Groworx helps organisations thrive in the modern world using its unique blend of consulting and global outsourcing solutions. We connect the digital and the human in all of our technology and business solutions. We combine advanced technologies with the latest ways of working approaches and offshore teams to cut down costs. Whether it's co-creating the next digital product sensation, transforming your Customer Experience capability, or wanting to grow your business with our digital marketing solutions, we build, operate and grow businesses that co-create innovation, create customers for life and help scale the truly modern business.

The Official Blog of Groworx